Real Estate & Recruitment · 2024
Letting finished buildings do the selling
A contractor in Doha and Riyadh doing six different kinds of work. Their website is the first thing a developer checks before inviting them to bid.
- Sector
- Real Estate & Recruitment
- Our role
- Design and build
- Year
- 2024
- 6
- Service lines, one identity
- 2
- Markets — Qatar and Saudi Arabia
The challenge
A contractor that lists six services without showing the work reads as one that is not very good at any of them. And the person reading is not a casual visitor. It is a developer or a hotel group deciding whether to trust this firm with a building. They decide on finished projects, not on descriptions, and they check the company registration before they admire the photography.
Our approach
We put the finished buildings first. Each service opens onto the projects that prove it, so nothing is claimed without evidence behind it. The named jobs — the St. Regis refurbishment, NAR, Al Mandaloun, Bab Al Sharq and the Moyses Stevens kiosk — sit in a band near the top of the page, with the year on each, so a visitor meets them in the first few seconds instead of hunting through a menu. Both company registrations and both Doha phone numbers appear on every page, because that is the first thing this buyer looks for.
The outcome
Six services that read as one capable firm, each backed by a named, dated project a developer can go and check.
Get in touch
Tell us what is stuck
Thirty minutes, no slides needed. Tell us the problem and we will come back with our first read on it.
What happens next
- 1. You pick a time, or just send us the problem.
- 2. We reply within one working day.
- 3. You get our first read on it. No charge, no deck.